Interview du directeur de l'usine MG de Pukou, Zhang Xin : "la NAC est à l'origine d'une nouvelle marque MG" ("le gentleman anglais porte les habits traditionnels chinois"
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On apprend notamment que 600 distributeurs MG constitueront le réseau MG en Chine.
Les chaînes d'assemblage des moteurs (du groupe POWERTRAIN) ont été installées et testées avec succès, avant l'assemblage officiel du premier moteur des futures MG qui aura lieu demain.
An niveau du calendrier officiel, rien de changé.
[Dans le texte : "South steam = Nanjing Automobile Corporation]
Zhang Xin, directeur de l'usine MG à Pukou
Version originale :
South steam to create brand new MG : British gentleman to wear "traditional Chinese clothes"
10:47 at 10:59 on September 25, 2006 Xin Jing Bao
http://auto.sina.com.cn/news/2006-09...59218014.shtml Lord said project director Zhang Xin Southern Steam name, Rover MG Global 600 dealers, as long as the Southern 100 Steam
Currently, Southern Steam Name Jue (MG) Persons lacking in the overall framework of the project, a sales vice president. September 13, the project director Zhang Xin Jue Southern Steam who admitted that he wants to attract people who have international experience, who Jue (MG) revival, the revival of the market is the biggest problem.
Brand Introduction
"What is the name Lord? What is Modern Gentry? "Hsin said that he could not sleep all night after a period of time to consider this issue. In the old gentleman's gentleman and modern definition differences and the cultural differences between so we feel embarrassed. I suggested to our staff here has to be changed, there has to be changed, but I say to them, we do not have to change. There are many lessons as before. well-known domestic companies use other people's products to increase home, broadbanding, the results do not think it is genuine consumers feel that change flavor.
Currently, South FAW now has identified three products to the Department, between 5 and 7 series, but still called MGTF, these products will be different levels of marketing. MG ZT is 7 series, the high-end positioning, and the reason why high-end starting from the first vehicle, but also to build the brand, from high to low permeability relatively speaking, it will be easier.
Zhang Xin analysis Bankruptcy is not a reason for MG Rover brand on the decline and the decline in quality and quality is not, but strategic, environmental and economic costs caused by other objective factors.
Of the MG, Zhang Xin understanding that the modern gentry sometimes wear suits sometimes wear clothes, but they will not change the culture of hospitality, we will dig in this area, but would not deviate from this concept. "Of course, gentlemen, if suddenly you will find something new to wear a Chinese costume. "Hsin said.
Recently, one city (MG), the project team also asked a university professor to staff stresses the cultural history of Britain, who Jue (MG) staff began Uniform, which put on a white MG-shirt, a uniform image.
Zhang Xin pointing out "treasure" of the press that you have to look at these drawings, we will be aware of how deep the brand culture, and more mysterious. These "treasure" of the MG's and the 1980's including Rover1920 manual drawings, as well as brand symbols. Zhang did not willing to let reporters see, careful finishing, said : "This is my precious ah, from my perspective, the brand has a deep understanding of the feelings of mystery, penetration, infiltration into our brand carriers, the people deeply feel that the characteristics of the United Kingdom, China always combine some things. "
Zhang Xin, said : "Those who design and ancient culture, it can be to operate as Chinese rosewood furniture, create complex ancient vehicle, a limited quantity. But the most important thing now is to let the revival of the MG brand, I think they have the responsibility. "
Channels
MGROVER global markets more than 3.3 million customers, as MG Rover brand successor, South automobile market has already started to repair parts and maintain the existing network. Steam and the British side were the Southern city has established a link Caterpillar after-sales service providers.
MG Rover service 1,200 dealers in the global market, after the Rover bankruptcy misfortune that has left about 600, "so long as 100." Zhang Xin with all the list of dealers to establish a cost-efficient in the local crack dealer ranks.
According to the Group General Manager of Southern Steam Shujianwei said, the rejuvenation of the MG brand products will be used in the English style target market, a hundred years to re-enter the market as a stepping stone toward a brand and expanding their influence, and users gain market confidence. To the remarkable features, reliable quality, standard of service, competitive prices and marketing; MG unified brand to enter the United Kingdom and the European market and the China market eight.
In addition, North American car sales network Lord who has completed the initial planning, initially selected by 300 dealers.
It is understood that South Automobile (MG) from the main domestic channel open up Ford China's Electronics, and is expected to reach 30 this year, the domestic distributor of home networks.
- Link
MG revival of the road in the Southern Steam
July 23, 2005 acquisition of 53 million British pounds MG (MG Rover) and anisotropic (Powertrain) of the remaining assets.
10 March 2006 the Republic of steam Rover project by the SDRC record.
March 26, 2006 MG with the Chinese name "famous city."
27 March 2006 were the Republic of steam Lord (MG) Pukou foundation.
10 July 2006 the Republic of steam and two investment funds will be 49% and 51% respectively in the joint venture set up the North American MG Motor Company (MG Motors North America)
August 3, 2006 Nanjing city Holdings Ltd. were set up registered capital of 1.8 billion yuan, a total of seven shareholders
26 September 2006 were the Republic of steam Lord (MG) linear motor
27 March 2007 were the Republic of steam Lord (MG) 7 series will be linear in Pukou base
8 April 2007 the Republic of steam stayed in England Roadster Linear MGTF roadster will be the first production line Wen Wei et al.
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